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MASTERING THE POWER OF STORY
The Story Coach - Practical Magic
Redefining Story, Craft,
Collaboration, & Success
in the Emerging Media and Brave New World
By Patrick A. Horton, PhD
©
(Projected Publishing
- Winter 2010-11)
This unique and paradigm
shifting book is based on long-running live Story Coach - Practical
Magic presentations, workshops, and seminars with the same intuitive yet
powerful steps to story and storytelling for writers, speakers, and ALL
allied media professionals.
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Click
here for PDF
excerpt from Introduction
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It similarly retains the
practical additional focus of the live events on
story-as-strategic-scenario for other arenas of life, creativity, and
commerce - especially for those interested in the synergistic potentials
in converging story, media, and social entrepreneurship for effective
personal, organizational, and applied social change.
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It ultimately speaks to all
those who simply seek to find and express their own true voice and/or
make a difference and, in so doing, discover their lives as
stories-in-the-making in which they can play an infinitely greater role
as author and guide.
(Also see Advocacy
- Target Audiences & Groups at sister site: thestorycoach.com)
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Book
Cover | Book Contents
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Excerpt from Introduction
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Writers and all allied professionals throughout the
entertainment & media industries can develop resonantly effective stories
to capture
and move audiences in ways many did not know were possible - all while
enhancing both the individual and collaborative processes from concept to completion and
successful release.
Studios, networks, and production companies can capture, develop, and
successfully market the best material possible while drastically
cutting investments on ineffective to misguided story and project
development - with far more profitable and consistent results.
Speakers, consultants, and corporate planners can discover means to
develop missions with vision and visions with mission that hit the
ground running and draw in the most resistant players as active
creative participants.
Advertisers, PR, and marketing - communications professionals
can better integrate corporate/product missions, branding, and product
promotion/delivery for themselves and their clients.
Teachers, clinicians, and change agents of all kinds can discover a
new language, tools, and authentic possibilities for healing,
creativity, and taking charge of change.
Individuals can shed ways of engaging the world that create
limitations or even prisons for them, and take charge of their lives
as stories-in-process in which they are the key author and guide.
(Also
see Advocacy -
Target Audiences & Groups at sister site: thestorycoach.com)
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| Deadly
Game |
| Telling
Stories |
| Little
Gods |
| Applause! |
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